Dr. Elena Shelestyuk,
Chelyabinsk State University, Chelyabinsk, Russia
The article discusses the strategies of familiarization and defamiliarization in translation, the concepts of ipsocentrism and allocentrism. It particularly focuses on the concept of linguocultural transfer, considering it in terms of the following oppositions: 1) local vs total; 2) conscious vs unconscious; 3) connected with deep vs with surface structures of the original and translation; 4) related to the difference of genres and styles in different languages; 5) connected with the social statuses of the original and translation languages.
The above abstract is a part of the article which was accepted at The Fifth Annual International Conference on Languages, Linguistics, Translation and Literature (WWW.LLLD.IR), 2-3 February 2021, Iran-Ahwaz.